Beirut is an outdoor city. If there is anything Beirut is good at, it is street life, street art, and street congestions. But recently the city is trying to reinvent its cycling culture on its own terms. The cycling activists of Beirut are using the city’s mature street art culture to mobilize for the newly born cycling culture. The Chain Effect is a collective started in 2014 with three friends painting murals about cycling around Beirut. Soon after, they have created a label “Beirut is more beautiful by bike” and they are making sure that this sounds true when you cycle Beirut’s neighborhoods looking for the colorful walls with bicycle stencils and encouraging mottos.